Key Information

Magnolia Italy
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Can rapid intimacy lead to love?
This hands-on social experiment format sees two complete strangers meeting for the very first time, and undressing each other in a darkened bedroom. With just 30 minutes to get to know each other, there’s no time to lose.

The large screen by the illuminated bed gives instructions and questions to encourage physical and emotional interaction. Within moments,they’re down to their underwear.  Meanwhile, we get their profiles, with all the juicy details of their personal histories, and directions encourage the interaction between the couple. What happens when they hug for 30 seconds? Or gaze into each other’s eyes?

Based on a series of scientific tests that looked at accelerating the process of falling in love through heightened intimacy, and bodily contact,Undressed puts the theory into practice. After 20 minutes together, each couple faces the kiss test. Will embarrassment overcome them? Will they click or even fall in love? At the end, it’s decision time. Will they stay or will they go?

Additional Information

  • The sexy social experiment, now commissioned in 9 territories

  • More than 200 episodes produced worldwide in 2016

  • NOVE (Italy) – record-breaking ratings for series 2, 320% increase on the slot average

  • Launching soon in France, Spain, Australiaand Poland• Recommissioned in the UK (season 2)and Italy (seasons 3 and 4)


“Undressed fuses the embarrassment of the first  meeting with the thrill of the first time. The programme  has  style,  is elegant, essential  viewing and appealing”   TV Blog Italia 


  • The most watched show on NOVE in 2016
  • Consistently the highest rating programme of the day for the channel 

  • Significantly out performed the slot average and did especially well with Women 20-34 surpassing the the usual slot average by almost 350%